The Natural Cotton Color group works exclusively with fashion products made from cotton that already grows in color, without the need for chemical dyeing, thus saving 87.5% of the water that would be consumed in the conventional process of finishing the knit or cotton. The company produces women's, men's and children's fashion products and accessories, with a modern and exotic and unusual design, investing in handmade. The target audience is made up of people who know fashion, but are also concerned about the environment. In addition to being ecologically correct, the group is also concerned with social sustainability, working with artisans from the poorest regions of the northeastern semi-arid region. Cotton is still planted by small producers to encourage family farming and combat the monoculture of products of low commercial value. All our products have ECOCERT certification as an organic product.