Currently innovation is the engine of competitiveness and the packaging sector is aware of this trend, which more than a need, is a matter of improvement in profitability and survival in the market, because visual elements such as colors, layout, packaging format and the way they are exposed are factors that motivate the purchase of a product. With this in mind, BGT prints and customizes the packaging of your product. It is possible to make the product stand out in the competition, contributing to a good first impression. Because this is such a good branding strategy, it is interesting to think of packaging that escapes the traditional cardboard box and reinforces the identity of the business. In addition, packaging is essential when the consumer receives a purchase made over the internet. It is the first contact with the product and the beginning of a good unboxing experience. The term, which means unpacking, is often seen on YouTube channels. In these videos, the entire product receipt experience is shown. And it's usually followed by a review (a good or bad review of the product). Therefore, with a well-made packaging, visually impressive and functional, increase the chances of achieving a positive organic dissemination.