Matilha Estudio de Design Ltda

UX/UI refers to the way people interact with apps, websites, and other digital technologies. It's like a set of features that make these technologies easy and pleasant to use.
Let's assume your grandma is using a cooking recipe app. Good UX/UI would ensure she can easily find the recipes she's looking for, that the app is user-friendly, and that she feels comfortable using the app.
UX (user experience) focuses on making the user's interaction with the app as easy and enjoyable as possible, taking into account the user's needs and expectations. Meanwhile, UI (user interface) centers on the visual aspect of the app, such as its design, color, font, and icons. The aim is to create an attractive and easy-to-use interface.