Matilha Estudio de Design Ltda

The goal is to check if a business idea is viable and has the potential to become a successful venture.

It can be an MVP (Minimum Viable Product) which is an initial version of a product or service, with only the most important features and functionalities, to test if there's demand and if customers like the idea. If it's successful, the company can invest more time and resources to refine the product and add more features. At this point, the product or service can already be marketed.

A POC (proof of concept) is a kind of "test" to see if an idea is good before investing a lot of time and money in it. It's a way to reduce risks and increase the chances of success.