Erlan history begins in the 30’s when the first candies branded under the name "Cometa", was produced by hand. On June 12th 1956, "Valentine\s Day", “Produtos Erlan Ltda.” was born aiming to industrialize and sell candy, sweets and pasta (macaroni). The name ERLAN derives from the word Uberlandia.
In 1963 Erlan stops producing pasta and start to industrialize and commercialize candy, caramels and chocolates only.
In 1983 Erlan takes an important step, initiating the export process that sought to conquer the international market. In only 5 years 20\% of its production is destinated for exports. In 1988 Erlan receives in Belo Horizonte the special reward “Minas Exporta”.
On December 20th, 1994 inaugurates the new headquarters in the industrial district of Uberlândia city. The company starts a great fase of development with a new infrastructure. Due to the continuous opening of new markets, Erlan expands and modernizes, repeating in the international market the same success achivied in Brazil over the years.
It’s efficient model of industrialization and marketing made possible the sale of it’s products on all continents: Africa, Asia, Oceania, Europe and South America, North and Central America. The tradicional Toffee Bonbon is considered top of line, opening the doors and borders for its own “speciality”. A classic that conquers the most demanding consumers in Brazil. In 2004, the company invests and installs a chocolate factory, starting production of tablets and bars using it’s own chocolate for the production.
Erlan has a mission to attend the needs and expectations of the global market always seeking ways to improve using ethical principles. That is how Erlan is recognized in the history of Uberlandia, Brazil and the all over the world, as a brand of success and value. Today, with more than half a century of existence, Erlan brand strengthens the credibility of it’s actions, industrializing and commercializing a variety of products to an increasingly demanding market.