DENISE GERASSI

Denise Gerassi seeks to understand the need of the contemporary consumer, thus privileging strong lines and minimalist features in her products, with authorial design. In addition, we practice a tireless search for new techniques and ways of exercising a fashion that goes hand in hand with conscious consumption.
Separating the instantaneous fad from the timeless is no easy task. With this mission, Denise Gerassi creates her bags and accessories always inspired by Brazilian themes, genuine and based on rich handicraft processes that she develops with artisans and specialized cooperatives, located in different regions of the country.
The brand's first collection was based on the legend of Vitória-Régia. The theme chosen for the first collection guides the creation of the lines, shapes and textures of the pieces that, in turn, communicate the Brazilianness - keynote of the project.
Currently the brand is sold in its own e-commerce. However, its focus is to export to other countries and, for this, it has the support of APEX (promotion and export and investment agency), participating in major fairs such as in Milan, Bogota, Las Vegas and Paris.